Deep links
are a way to
increase
your
PageRank.
When a
search engine evaluates the
links pointing to your site, the
content the links target is
taken into consideration during
this evaluation.
A link that is pointed at
content pages
buried deep in your site, rather
than to a links page or your home
page, is called a
deep link. Links that go
directly to a site's
interior
pages
enhance
usability because, unlike
generic links, they
specifically
relate to
users'
goals.
Deep links are
seen by the search engine as being a
link to relevant and worthwhile content. When you are targeting
links from another
website, make
sure that the links are targeted
from your most relevant content page
to their most relevant content page.
Most
high quality
websites have
links pointing at
internal pages and not at a single, common page. The best way to
create these internal pages is to
point your links to relevant
landing pages within your
website.
Search
engines
identify
common and
deep
links and
rate them. The
tendency
is to assign
more
value to
deep
links. This is called
deep link ratio and it is
calculated by
looking at the
number of
deep
links and
comparing them
to
links
pointing
at the
website. You should
encourage
deep
linking to your website, since a
high
deep
link
ratio typically tends to have a
higher
organic
ranking, but a
deep link
ratio that is
too high will seem forced and
manipulated. A site with a
seemingly
manipulated
deep
link ratio will have a
low
rank.
The
idea to keep in mind is that a
deep
link is
better than
no
link at all, and may
even be
more
profitable than a home page link,
especially if your website has a
bad
navigational
structure.
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