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graphic
design in real
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Graphic Design
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In Real Life.
What is
Graphic Design?
Dictionaries and
text books would say; its the art
or profession of visual
communication that combines images,
words and concepts to convey
information to a targeted audience
and, true to its description, hard
to explain in words.
The
truth is that Graphic Design is all
around us. From the billboards one
finds on the major routes, to
internal documentation and even
company stationery, Logo Design and
Corporate Identity development. It
encompasses a wide range of
different applications to ensure
that a message or brand is brought
to audiences of any size, through
media such as television, print and,
more importantly, the Internet. It
literally is everywhere we look.
Good design means that a good brand
is remembered.
But what
relevance does Graphic Design have
in the real world? Brands such as
Nike and Coca Cola speak for
themselves as even a hint at their
corporate identity portrays a brand
that is not only well designed, but
extremely well recognized. Think of
the Swish that is a trademark on any
Nike product. It is an element so
simple and recognizable that, even
without the word Nike, people from
all over the world recognise it. For
the entrepreneur starting up a new
business, Graphic Design has even
more relevance. For him Graphic
Design is an essential tool that
will make his business recognisable
and stand out from the hundreds of
competitors that offer exactly the
same product or service.
The
key to any good design is the
ability to be aesthetic or
functional. Within great design lies
the marriage of the two. Many a
designer often finds that the
biggest challenge is not only to
create something that is pleasing to
the eye, but also has the ability to
work in almost any situation,
application or via any media.
Finding a parallel design that meets
these two criteria is what makes a
good brand a great brand.
As
with any industry, Graphic Design
has its pitfalls, and having an
experienced Graphic Designer deal
with your corporate branding helps
to make sure that you reach your
audience with not only a
recognizable message, but also to
ensure that the message is targeted
at a relevant market. If you are
catering for corporate clientele,
the last thing you need is some
childish scribble or mismatched
logo. Therefore, it is imperative
that you choose a
professional
company that understands client
briefs and targeted marketing, to
ensure that you are, visually, a
leader in your industry.
As
the online world has evolved and
become more and more accessible to
the general public, so too has
Graphic Design evolved into an
online medium. More people are
starting to use the internet on a
day to day basis, not only to search
for services and/or products out of
convenience, but also to advertise.
A web presence for your company is
essential and a good
website that is
not only aesthetic, but also
functional and to the point, can be
a powerful tool in sourcing new
clientele. As with the development
of corporate identity and
branding,
it is important to have a
professionally designed
website that
targets your market with relevant
information. Its convenient,
accessible and much more cost
effective than any other means of
advertising.
Good design
takes time. One of the biggest
pitfalls a company can stumble over,
is creating a corporate identity by
means of a rush job. Professional
Graphic Design requires patience and
dedication, not to mention relevant
market research on target audiences
and current trends. Companies such
as Nike and Coca Cola didnt become
so well known by settling for a
quick fix. Time and effort were put
into these brands.
A good
Graphic Designer will be able to
assist you within a reasonable time
frame, without letting all that
potential business go to waste while
you wait for a logo to be designed.
Professional Graphic Design
companies are driven by realistic
turnaround times and will inform you
upfront of the relevant time
constraints, while taking your
deadlines seriously.
Graphic
Design is the visual aspect that
drives your corporate identity, and
requires professionals in the field
to ensure that your brand is not
only aesthetic, but also functional
and unique.
With
quality-driven staff with years of
experience in the fields of Visual
Communication, Print and Multimedia,
Jasper Consultants
Design
Department is geared to offer
professional Graphic Design and
expert advice with regards to your
corporate branding and advertising
requirements. Contact them today on
+27 11 841 4777.
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