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link properties |
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To get good
page ranking on
search engines, you need
good
links. These
links must be permanent and
relevant
so that they direct targeted traffic
to your
website. When looking at
links, you need to look at
anchor text, link location and
link intention.
Anchor text is the text visitors
click on to follow a link.
Anchor
text must give some sort of
semantic
value (not
just the words click
here).
Link location is obvious. Is your
link shallow or deep?
Search engines
enjoy
deep links, because they have
been interpreted as
having come from people who find page
content
useful and want to share it with
their users.
Link intention has to be kept in
mind as well. You must consider the
search engine value of a link. If
someone links to your
website
and
references you on a specific topic, that
link adds great weight and value
to
your
website.
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