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search
engine
optimisation |
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Search Engine Optimisation
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A Success Story.
Search Engine
Optimisation (SEO) is one of the
great enigmas of
online marketing.
Because Google guards their
algorithms so viciously it falls
upon the truly dedicated and
professional members of the web
programming community to try to
decipher the dos and donts of
ranking your
website highly. Through
trial and error, online communities
and the occasional crumb that Google
lets slip we have an idea of what a
sites code should look like. But
far from pure science, there is an
art to getting it right. Meta Names,
Image Tags, PageRank and Keyword
Densities become the colours on the
SEO experts palette, HTML the
canvas. And the best in the business
will create a website that appeals
to Googles eye in a way that Google
will want to see that site on the
front page.
It is for this
reason that
Jasper Consultants
landed an online coup by employing
Essi Koster as our Search Engine
Optimisation specialist. Having
lectured on the subject at the
University of Pretoria (TUKS) we
felt it was time to let her loose in
the real virtual world. In one short
month she has been able to show
enough value to our clients that we
now feel that Google should rename
the practice EssiO rather than
SEO.
Take
www.africathatch.co.za
as an example. As a long standing
online marketing client Monique was
already well aware of the power of
Google marketing for generating
business for her company. After
meeting with a consultant she was
made aware that optimising her
website would kick start its climb
up the Google rankings as well as
driving the cost per click of her
online marketing down. Without
affecting the look or feel of her
site Essi weaved her magic on the
code. This article is written
scarcely a month after completing
the work and Monique now finds her
website as ranked third by Google
for thatch on a South African
search. Monique can now sit back and
watch the work flow in. She no
longer has to pay Google to be seen
under this very relevant search;
Google is rewarding her for using
Jasper Consultants.
Project
2:
www.blomoplastics.co.za.
A leader in the plastic injection
moulding industry it was very
important to Fritz that they started
being seen by Google as the major
player that they are. Search Engine
Optimisation was suggested as a cost
effective way of enhancing his
profile to the people that matter
most; those searching for his
services on Google. We got to work
recoding his site and the hours of
programming are already paying
dividends. Fritz can now find his
company on the first page of Google
and, more importantly, so can
prospective clients.
Lets be
honest, nobody goes past the first
page of Google when looking at
search results. At Jasper
Consultants we have been
specialising in placing businesses
on the front page as a
Google
AdWords Certified Partner. Now we
have the results to prove that we
can also make your website the most
attractive to Google and get you the
organic position that your company
needs to be taken seriously.
Call us today and a Consultant will
come and show you how
Jasper
Consultants can revolutionize your
advertising portfolio.
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